We all know biggest risk in the product development is building a WRONG product. There are numerous examples from history to see why some products did not see light of the day or big success.
Recently, I came across a product team which took MVP approach and built a product which saw very good initial success. But with time product was unable to keep the users engaged and convert initial success to revenue to keep it floating.
Some of the questions the team started to deliberate were:
- Is this a good product idea but a targeting wrong market segment….? OR
- We are in right user segment but not a right product/idea – the one which does not solve user problems completely.
[Read more…] about Lean Product Development: Dealing with Business Emergency